Privacy Policy

DATA PROTECTION DECLARATION

1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about how your personal data is handled when using our website. Personal data is any information by which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Melvra Melbourne. The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or enquiries to the controller), this website uses SSL or TLS encryption. You can recognise an encrypted connection by the character string “https://” and the padlock symbol in your browser's address bar.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When you use our website purely for informational purposes, i.e., if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • The website you visited

  • Date and time at the moment of access

  • Amount of data sent in bytes

  • Source/referrer from which you reached the page

  • Browser used

  • Operating system used

  • IP address used (if applicable, in anonymised form)

Processing is carried out in accordance with Article 6(1)(f) of the GDPR based on our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to retrospectively check the server log files if there are concrete indications of unlawful use.

3) COOKIES

To make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognise your browser on your next visit (persistent cookies). When cookies are set, they collect and process specific user information such as browser and location data as well as IP address values, to a varying extent. Persistent cookies are automatically deleted after a predefined period, which may vary depending on the cookie.

Some cookies serve to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping basket for a later visit to the website). If personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with Article 6(1)(b) of the GDPR, either for the performance of a contract or in accordance with Article 6(1)(f) of the GDPR, to safeguard our legitimate interests in ensuring the best possible functionality of the website as well as a customer-friendly and effective design of the website visit.

We may work with advertising partners who help us make our online offering more interesting for you. For this purpose, cookies from partner companies (third-party cookies) may also be stored on your hard drive when you visit our website. If we collaborate with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the extent of the data collected in each case within the paragraphs below.

Please note that you can configure your browser so that you are informed about the setting of cookies and can decide individually whether to accept them, or exclude the acceptance of cookies for specific cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find this information for the respective browsers under the following links:

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) CONTACTING US

When you contact us (e.g. via contact form or e-mail info@melvramelbourne.com), personal data will be collected. The data collected in the case of a contact form can be seen from the respective contact form itself. This data is stored and used solely for the purpose of responding to your enquiry or for establishing contact and the associated technical administration. The legal basis for processing this data is our legitimate interest in responding to your enquiry in accordance with Article 6(1)(f) GDPR. If your contact is aimed at concluding a contract, an additional legal basis for processing is Article 6(1)(b) GDPR. Your data will be deleted once your enquiry has been fully processed, provided that it can be inferred from the circumstances that the matter in question has been conclusively clarified and no statutory retention obligations apply.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING

In accordance with Article 6(1)(b) GDPR, personal data will continue to be collected and processed if you provide it to us for the purpose of fulfilling a contract or opening a customer account. The specific data collected can be seen from the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the above-mentioned contact address of the controller (info@melvramelbourne.com). We store and use the data you provide for the purpose of processing the contract. After the contract has been fully executed or your customer account has been deleted, your data will be blocked in compliance with tax and commercial retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or we have reserved the right to further legally permitted data use, of which we inform you below.

6) USE OF YOUR DATA FOR DIRECT MARKETING PURPOSES

6.1 Subscribing to our e-mail newsletter

If you subscribe to our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. Any other data provided is voluntary and used to personalise the newsletter. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an e-mail newsletter once you have explicitly confirmed that you agree to receive newsletters. We will then send you a confirmation e-mail in which you are asked to confirm, by clicking a corresponding link, that you wish to receive the newsletter in the future.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6(1)(a) GDPR. When registering for the newsletter, we store the IP address entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any potential misuse of your e-mail address at a later date. The data collected during the newsletter registration process is used exclusively for the purposes of promotional communication via the newsletter.

You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by contacting info@melvramelbourne.com. After unsubscribing, your e-mail address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use your data in a way that is legally permitted and about which we inform you in this statement.

6.2 Sending the e-mail newsletter to existing customers

If you have provided us with your e-mail address in connection with the purchase of goods or services, we reserve the right to send you regular e-mail offers for similar goods or services from our range, even without your express consent. In this case, we do not require separate consent. Data processing is carried out solely on the basis of our legitimate interest in personalised direct advertising in accordance with Article 6(1)(f) GDPR. If you initially objected to the use of your e-mail address for this purpose, we will not send any e-mails. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying info@melvramelbourne.com. The only costs you incur are the transmission costs according to basic rates. Upon receipt of your objection, the use of your e-mail address for advertising purposes will be discontinued immediately.

7) DATA PROCESSING FOR ORDER HANDLING

7.1 General

Personal data collected by us will be passed on to the transport company commissioned with the delivery, insofar as this is necessary for the delivery of the goods. Your payment data will be passed on to the credit institution commissioned with the payment processing if this is necessary for the handling of the payment. If we use payment service providers, we will inform you explicitly below. The legal basis for the transfer of data is Article 6(1)(b) GDPR.

7.2 Use of Payment Service Providers (Payment Processors)

PayPal
If you choose to pay via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “instalment payment” via PayPal, your payment data will be transferred to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (“PayPal”) as part of the payment process. The transfer takes place in accordance with Article 6(1)(b) GDPR and only to the extent necessary for the payment process.

For the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – “purchase on account” or “instalment payment”, PayPal reserves the right to carry out a credit check. For this purpose, your payment data may be forwarded to credit reference agencies in accordance with Article 6(1)(f) GDPR, based on PayPal’s legitimate interest in determining your solvency. The result of the credit check with respect to the statistical probability of non-payment is used by PayPal for the purpose of deciding whether to provide the respective payment method. The credit check may contain probability values (so-called score values). Insofar as score values are included in the result of the credit check, these are based on a scientifically recognised mathematical-statistical procedure. Address data, among other factors, may be included in the calculation of the score values.

Further data protection information, including information on the credit agencies used, can be found in PayPal’s privacy policy:
https://www.paypal.com/de/webapps/mpp/ua/privacy-full

You may object to the processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

SOFORT / Klarna
If you select the “SOFORT” payment method, payment will be processed via SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (“SOFORT”), to whom we pass on the information you provided during the ordering process along with information about your order in accordance with Article 6(1)(b) GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data takes place solely for the purpose of processing payments with SOFORT and only to the extent necessary for this purpose. For further information on SOFORT’s data protection policies, please refer to:
https://www.klarna.com/sofort/datenschutz

8) CONTACTING YOU FOR REVIEW REMINDERS

Own review reminder (no dispatch by a customer rating system)
We use your e-mail address once to remind you to submit a review of your order through our internal review system, provided that you have given us your express consent to do so either during or after placing your order in accordance with Article 6(1)(a) GDPR.
You can revoke your consent at any time by sending a message to the controller responsible for data processing (info@melvramelbourne.com).

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook plugins with the Shariff solution

Please note: Any special customs clearance fees and/or import duties are not included in the price and must be borne by the customer.

Our website uses so-called social plugins ("plugins") from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To increase the protection of your data when visiting our website, these buttons are not directly integrated as plugins, but rather as HTML links. This integration ensures that when you access a page on our website containing such buttons, no connection is established with Facebook’s servers. If you click on the button, a new browser window opens and loads the Facebook page, where you can interact with the plugins there (after entering your login details, if necessary).

Facebook Inc., based in the USA, is certified under the EU-US Privacy Shield agreement, which ensures compliance with the level of data protection applicable in the EU.

The purpose and scope of data collection and the further processing and use of the data by Facebook, as well as your rights and options for settings to protect your privacy, can be found in Facebook’s data protection information:
https://www.facebook.com/policy.php

9.2 Google+ Plugins with Shariff Solution

Our website uses so-called social plugins ("plugins") of the social network Google+, which is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To increase the protection of your data when visiting our website, these buttons are not directly integrated as plugins but only by using an HTML link. This ensures that when accessing a page on our website containing such buttons, no connection is made to Google+ servers. If you click on the button, a new browser window opens and loads the Google+ page where you can interact with the plugins there (after logging in, if necessary).

Google LLC, based in the USA, is certified under the EU-US Privacy Shield Framework, which ensures compliance with EU data protection standards.

The purpose and scope of data collection and the further processing and use of the data by Google, as well as your rights and settings options for privacy protection, can be found in Google’s privacy policy:
https://www.google.com/intl/de/policies/privacy/

9.3 Instagram Plugin with Shariff Solution

Our website uses so-called social plugins ("plugins") of the Instagram online service, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To protect your data when visiting our website, these buttons are not directly integrated as plugins but only via an HTML link. This ensures that when accessing a page on our site containing such buttons, no direct connection is made to Instagram’s servers. If you click on the button, a new browser window opens and loads the Instagram page, where you can interact with the plugins there (after logging in, if necessary).

Instagram LLC, based in the USA, is certified under the EU-US Privacy Shield Framework, which guarantees compliance with the data protection level applicable in the EU.

The purpose and scope of data collection and the further processing and use of the data by Instagram, as well as your rights and privacy settings options, can be found in Instagram’s privacy policy:
https://help.instagram.com/155833707900388/

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to display ads relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Using a cookie ID, Google records which ads are displayed in which browser and can prevent them from being shown multiple times. This processing is based on our legitimate interest in optimally marketing our website in accordance with Article 6(1)(f) GDPR.

Additionally, DoubleClick can use cookie IDs to record conversions related to ad requests. For example, this happens when a user sees a DoubleClick ad and later uses the same browser to visit the advertiser’s website and make a purchase. According to Google, DoubleClick cookies do not contain personally identifiable information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google’s servers. We have no influence over the scope and further use of the data collected by Google through this tool. By integrating DoubleClick, Google receives information that you have accessed the relevant part of our website or clicked on one of our ads. If you are registered with a Google service, Google can associate your visit with your account. Even if you are not registered or logged in, it is possible that Google may obtain and store your IP address.

If you do not wish to participate in tracking, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com (https://www.google.de/settings/ads). Alternatively, visit www.aboutads.info to manage ad preferences. Please note that if you delete cookies, you must repeat these settings.

Google LLC, based in the USA, is certified under the EU-US Privacy Shield Framework, which guarantees compliance with EU data protection standards.

For more information about DoubleClick by Google’s privacy policy, please visit:
https://www.google.de/policies/privacy/

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and, as part of Google AdWords, the conversion tracking service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").
We use Google AdWords to draw attention to our attractive offers via advertising on external websites. We can determine how successful individual advertising measures are in relation to the campaign data. Our aim is to show you advertising that is of interest to you, make our website more interesting for you, and achieve a fair calculation of advertising costs.

The cookie for conversion tracking is set when a user clicks on a Google AdWords ad. Cookies are small text files that are stored on your computer system. These cookies usually expire after 30 days and do not serve to personally identify users. If the user visits specific pages of this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can therefore not be tracked across AdWords customers’ websites. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that personally identifies users.
If you do not wish to participate in tracking, you can block this use by disabling the Google Conversion Tracking cookie via your internet browser settings. In doing so, you will not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising in accordance with Article 6(1)(f) GDPR.

Google LLC, based in the USA, is certified under the EU-US Privacy Shield agreement, which ensures compliance with the data protection standards applicable in the EU.

Further information on Google's data protection regulations can be found at:
https://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad preferences by setting your browser software accordingly, or by downloading and installing the browser plug-in available via the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may be limited or unavailable if you deactivate cookies.

11) WEB ANALYTICS SERVICES

Google (Universal) Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies", which are text files stored on your computer that enable analysis of your use of the website. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transferred to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymisation of the IP address by truncation and excludes direct personal reference. Through this extension, your IP address is shortened by Google within member states of the European Union or other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. In these exceptional cases, processing takes place pursuant to Article 6(1)(f) GDPR based on our legitimate interest in the statistical analysis of user behaviour for optimisation and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide us with further services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.

You can prevent the storage of cookies by adjusting your browser settings; however, please note that in this case you may not be able to use all the functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de

As an alternative to the browser plugin, or within browsers on mobile devices, click the following link to set an opt-out cookie that will prevent the future collection of your data by Google Analytics within this website (this opt-out cookie works only in this browser and only for this domain. If you delete your cookies in this browser, you must click this link again): Deactivate Google Analytics

Google LLC, based in the USA, is certified under the EU-US Privacy Shield Framework, ensuring compliance with EU data protection regulations.

This website also uses Google Analytics for cross-device analysis of visitor flows using a user ID. Upon first visiting a page, users are assigned a unique, permanent and anonymised ID that is set across devices. This allows interaction data from different devices and sessions to be assigned to a single user. The user ID contains no personal data and does not transmit any to Google.

You may object to the data collection and storage via the user ID at any time with effect for the future. To do so, you must deactivate Google Analytics on all systems you use, such as in another browser or on your mobile device. You can do this using a Google browser plugin (https://tools.google.com/dlpage/gaoptout?hl=de). Alternatively, click on the following link within mobile browsers to set an opt-out cookie that will prevent data collection by Google Analytics on this website in the future (this opt-out cookie only works in this browser and for this domain; if you delete your cookies, you must click the link again): Deactivate Google Analytics

More information on Universal Analytics can be found here:
https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

12) RETARGETING / REMARKETING / RECOMMENDATION ADVERTISING

Facebook Custom Audience via the Pixel Method

This website uses the “Facebook Pixel” of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). If express consent is given, this allows user behaviour to be tracked after they have seen or clicked on a Facebook advertisement. This procedure is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and may help optimise future advertising efforts.

The data collected is anonymous to us, so it does not provide us with any conclusions about the identity of users. However, the data is stored and processed by Facebook, making a connection to the respective user profile possible and enabling Facebook to use the data for its own advertising purposes, in accordance with Facebook’s Data Usage Policy:
https://www.facebook.com/about/privacy/

This allows Facebook and its partners to display ads on and off Facebook. A cookie may also be stored on your device for these purposes. These processing activities only take place with your express consent in accordance with Article 6(1)(a) GDPR.

Consent for the use of the Facebook Pixel may only be given by users over the age of 13. If you are younger, please ask your parent or legal guardian for permission.

Facebook Inc., based in the USA, is certified under the EU-US Privacy Shield agreement, which ensures compliance with the data protection standards applicable in the EU.

To deactivate the use of cookies on your device, you can set your internet browser so that no cookies can be stored on your device in the future or so that cookies that have already been stored are deleted. Disabling all cookies may, however, result in some functions on our website no longer working properly.

You can also deactivate the use of cookies by third-party providers such as Facebook on the following Digital Advertising Alliance website:
https://www.aboutads.info/choices/

Google AdWords Remarketing

Our website uses the features of Google AdWords Remarketing. We use this to advertise this website in Google search results as well as on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google sets a cookie in your browser, enabling interest-based advertising. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Article 6(1)(f) GDPR.

Any further data processing only takes place if you have consented to Google linking your web and app browsing history with your Google account and using information from your Google account to personalise ads you see on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define audience lists for cross-device remarketing. Your personal data will be temporarily linked by Google with Google Analytics data to form audiences.

You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link:
https://www.google.com/settings/ads/onweb/

Alternatively, you can obtain information about the setting of cookies and make settings adjustments at the Digital Advertising Alliance website: www.aboutads.info. Finally, you can configure your browser to inform you about the setting of cookies and allow cookies only in individual cases or generally exclude their acceptance. Please note that if you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the EU-US Privacy Shield Framework, which guarantees compliance with EU data protection standards.

Further information and Google's privacy policy regarding advertising can be found here:
https://www.google.com/policies/technologies/ads/

13) RIGHTS OF THE DATA SUBJECT

13.1

The applicable data protection law grants you comprehensive rights (rights of access and intervention) in relation to the processing of your personal data, which we inform you of below:

  • Right of access pursuant to Article 15 GDPR

  • Right to rectification pursuant to Article 16 GDPR

  • Right to erasure pursuant to Article 17 GDPR

  • Right to restriction of processing pursuant to Article 18 GDPR

  • Right to notification pursuant to Article 19 GDPR

  • Right to data portability pursuant to Article 20 GDPR

  • Right to withdraw consent pursuant to Article 7(3) GDPR

  • Right to lodge a complaint pursuant to Article 77 GDPR

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTERESTS AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING AT ANY TIME. YOU MAY EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) DURATION OF STORAGE OF PERSONAL DATA

The duration of the storage of personal data is determined by the respective statutory retention periods (e.g. commercial and tax retention periods). After the expiration of those periods, the corresponding data are routinely deleted, provided they are no longer required for the performance of a contract or the initiation of a contract and/or we no longer have a legitimate interest in further storage.

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